Apple iMessage, Microsoft Edge and Bing Dodge EU’s Big Tech Crackdown

Apple Inc.’s iMessage and Microsoft Corp.’s Bing Search engines, Edge web browsers and advertising services will avoid tough new EU rules on big tech platforms. The European Commission announced on Tuesday that an investigation had concluded that the services did not hold a dominant position to be regulated under the EU’s Digital Markets Act. Apple and Microsoft said they welcomed the decision in separate statements after the announcement.

The decision by EU regulators is a win for the two US firms, which must adapt their services to meet new obligations and restrictions designed to limit the abuse of market power. will be The decision confirms an earlier Bloomberg News report that the services would escape the scope of the tech crackdown.

The EU’s DMA strikes at the heart of the business models of six of the world’s most powerful technology firms, considered digital “gatekeepers”. While some of their services are now exempted, Microsoft And apple – together Meta Platforms Inc., Alphabet Inc Google, Amazon.com Inc. and TikTok Owner Bite Dance Limited — will still face new obligations aimed at preventing them from abusing their dominance in other parts of their business.

This includes for Microsoft. Windows Operating system for PC and LinkedIn social media platform. For Apple, this includes iOS mobile operating system, Application Store And Safari Browser

Under the law, it would be illegal for designated firms to prioritize their services over those of their competitors. They will be prohibited from combining personal data across their various services, from using data collected from third-party merchants to compete against them, and from users downloading apps from rival platforms. Must be allowed.

The new rules are set to come into full effect on March 7.

© 2024 Bloomberg LP

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