Apple is reportedly in talks with Google to integrate Gemini for advanced AI features on the iPhone.

apple is reportedly in talks with Google to bring the capabilities of GeminiIts creative artificial intelligence (AI)-based large language models, for iPhone. If the deal comes to fruition, iOS 18 could come with AI features supported by Gemini. Also discussed with the company. Chat GPT According to the report, the developer OpenAI for the same. The Cupertino-based tech company is said to be turning to third-party technology providers as development of its own AI model is not progressing as quickly as the company had hoped.

Citing unidentified sources familiar with the matter, A Reports Bloomberg’s Mark Gorman said Apple is “in talks to build Google’s Gemini artificial intelligence engine into the iPhone.” According to the report, if the deal comes to an agreement, Apple will license Gemini’s family of AI models to develop new capabilities and features for it. iPhone. However, he also highlighted that the AI ​​features will be on-device and not cloud-based like the Gemini app Android.

This will mean that while the base model will be delivered. Google, Apple will build on top of it to focus on a specific task and add functionality that is limited with iOS. Notably, AI features may be announced during its unveiling. iOS 18 At the company’s Worldwide Developers Conference (WWDC) 2024 in June. However, the talks appear to be in the early stages as Apple has reportedly held similar talks with OpenAI.

It is said that the reason Apple is seeking AI technologies from third parties is that its technology, in its current state, is quite inferior. Specifically, a group of researchers affiliated with the company published A preprint version of a paper that featured an AI model called MM1, capable of multimodal capabilities. But as a downside, the authors also pointed out that the foundation model was still in the pre-training phase as it was fine-tuning the architecture.

Gorman previously hinted that AI features coming to the iPhone could be added to enhance many functions. Siri was pushed to improve its natural language processing as well as gain AI features to perform more complex tasks. Apple Music may also get AI that creates personalized playlists for users.