Apple to launch Vision Pro in China by May, may offer different branding: report

Apple Vision Pro The mixed reality headset was launched last week with sales reportedly crossing 200,000 units ahead of retail stores in the country. Apple’s It introduced for the first time since its first release in the new product category Apple Watch About a decade ago Currently only available in the US, the company plans to bring the Vision Pro to other markets. China, Canada, and the United Kingdom next. It may happen soon. A new report claims that the headset will hit the Chinese market in the coming months.

According to Chinese outlet IT Home, Referring to According to a report by Asian outlet Wall Street News, the Apple Vision Pro will launch in China by early April or May at the latest. The information comes from supply chain sources, who also reportedly said that the device’s registration with the Ministry of Industry and Information Technology in China is almost complete. The source also said that the first batch of sales of the headset in China will be “relatively tight”.

Also Bloomberg’s Mark Groman Reported After launching last month in the US only, the Apple Vision Pro will hit shelves in China, Canada and the UK. The Cupertino, California-based tech giant Allegedly 5,00,000 Vision Pro units are expected to ship in 2024.

The China launch of the AR/VR headset, however, may not be without some complications. The IT Home report also claims that the Chinese technology giant Huawei The country owns the ‘Vision Pro’ trademark, which would mean Apple may have to debut its headset there under a different name. A preliminary report on the development of the headset had said That Apple could call its device ‘Reality Pro’. This branding may reportedly be used in China.

In particular, there is Huawei Agreed too Working on your VR headset to compete with the Apple Vision Pro. The company’s product may launch in China later this year. Huawei is also eating into Apple’s market share. Part of a smartphone In China, with the company’s phones becoming popular options iPhone 15 Suffering from sluggish demand.

While Apple is facing a slowdown in the Chinese market, the country remains an important production base for the iPhone maker. The Apple Vision Pro headset has been. Accumulation From the Chinese contract manufacturer LakeshireWith the company reportedly heading the AR development team in Shanghai. Taiwanese firms Pegatron and Foxconn are also said to have helped with the project.

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