Bumble added new AI tool Deception Detector to identify spam, scams and fake profiles

Bumblethe popular dating app has released a new Artificial intelligence (AI) based feature to enhance the security of your user base. The AI ​​tool is called Deception Detector and can identify and block spam, scams and fake profiles before they are exposed to members. The feature was launched on the occasion of Safer Internet Day which falls on February 6. The dating app claimed that user reports of spam, scams and fake accounts fell by 45 percent during the trial phase of the new technology.

Bumble said in a press release that it conducted a survey last year with a global sample of 28,000 people and found that fake profiles and scams were respondents’ top concerns. In India, 29 percent of those surveyed ranked their desire to keep their personal data safe, while 28 percent said the risk of being scammed when meeting someone for the first time was a priority, the company said. The results from this survey led to the construction of a fraud detector.

The AI ​​tool uses a machine learning-based model to measure whether a profile and its connections on a dating app are authentic or not based on several parameters. If a profile is identified as a spam or scam account, the tool automatically blocks it. The dating app claims that 95 percent of accounts that showed up as fraud in its testing were already automatically blocked by the deception detector. However, it is being used with human support to avoid any malicious accounts reaching out, or to reduce the risk of innocent accounts being mistakenly banned.

“Bumble Inc. was founded with the mission of building fair relationships and empowering women to take the first step, and Deception Detector is our latest innovation as part of our ongoing commitment to our community to to ensure that the connections made on our apps are genuine. With a special focus on women’s online experience, we recognize that in the AI ​​age, trust is more important than ever,” Bumble’s CE O’Lydian Jones said in a statement. Jones also highlighted that AI is a key area of ​​focus for the company.

This isn’t the first AI tool used by a dating app. In 2019, Bumble introduced Private Detector AI, a tool that automatically blurs out pornographic images sent by one user to another, and sends alerts for it. Later, this Continued Open source version of the feature on GitHub for the wider community.