Google, Meta, OpenAI and More Firms Sign Tech Accord to Fight AI Election Intervention Globally

A group of 20 tech companies announced Friday that they have agreed to work together to prevent fraudulent artificial intelligence content from interfering in elections around the world this year.

The rapid development of generative artificial intelligence (AI), which can generate text, images and video in seconds in response to prompts, has fueled fears that the new technology could be used in this year’s major elections. Can go, because more than half of the world’s population is ready for elections.

Signatories to the tech accord, announced at the Munich Security Conference, include companies that are building generative AI models to create content, including OpenAI, Microsoft and Adobe. Other signatories include social media platforms that will face the challenge of keeping harmful content off their sites, such as Meta Platforms, TikTok and X, formerly known as Twitter.

The agreement also promises to develop tools to detect misleading AI-generated images, video and audio, conduct public awareness campaigns to educate voters about misleading content, and process such content on their services. Included.

Technologies to identify or authenticate AI-generated content may include watermarking or embedding metadata, the companies said.

The agreement did not specify a timeline for fulfilling the commitments or for each company to implement them.

“I think the benefit of this (agreement) is the breadth of companies that signed it,” said Nick Clegg, president of global affairs for MetaPlatforms.

“It’s all well and good if individual platforms develop new policies for traceability, provenance, labeling, watermarking and so on, but unless there’s a broader commitment to doing so in a common interoperable way, we’re a “There will be a hodgepodge of different promises,” Clegg said.

Generative AI is already being used to influence politics and convince people not to vote.

In January, a robocall using fake audio of US President Joe Biden circulated to New Hampshire voters, urging them to stay home during the state’s presidential primary.

Despite the popularity of text generation tools like OpenAI’s ChatGPT, tech companies will focus on preventing the harmful effects of AI photos, videos, and audio, partly because people are more likely to refer to text than text. Doubts are common, said Dana Rao, Adobe’s chief trust officer. an interview.

“Audio, video and images have an emotional connection,” he said. “Your brain is wired to believe that kind of media.”

© Thomson Reuters 2024

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