Meta to label AI generated images on Facebook Instagram threads

Meta announced that it will begin labeling artificial intelligence (AI)-generated images across all its platforms, including Facebookthreads, etc Instagram. The announcement, made on February 6, came in response to a complaint by the company’s supervisory board to US President Joe Biden to change Meta’s policy on AI-generated content and prevent harm. Just one day after the focus came out. The digitally altered video surfaced online. Meta said that while it labels photorealistic images created by its AI models, it will now work with other companies to label all AI-generated images shared on its platforms.

In a newsroom Post On Tuesday, Meta’s president of global affairs, Nick Clegg, stressed the need to label AI-generated content to protect consumers and prevent misinformation, and said he had already asked the industry to develop a solution. has started working together with the players. “We are working with industry partners to harmonize common technical standards that indicate that a piece of content is created using AI,” he said. ” The social media giant also revealed that currently, it can label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock. It’s labeling images created by Meta’s own AI models as “Imagined with AI.”

To correctly identify AI-generated images, detection tools need a common identifier across all such images. Many firms working with AI have begun embedding hidden watermarks and information into the metadata of images to make it clear that they were not created or captured by humans. Meta said it is able to source AI images from prominent companies because it adheres to industry-approved technical standards.

But there are a few problems with it. First, not every AI image generator uses such tools to make it appear that the images are not real. Second, Meta has noticed that there are ways to remove invisible watermarks. To this end, the company revealed that it is working with industry partners to create a unified technology for watermarking that is not easily removable. Last year, Meta’s AI research wing, Fundamental AI Research (FAIR), announced That it is developing a watermarking mechanism called Stable Signature that incorporates the marker directly into the image creation process. Google’s DeepMind has released a similar tool called SynthID.

But it only covers images. AI-generated audio and videos have also become common these days. Addressing this, Meta acknowledged that the same detection technology for audio and video has not yet been developed, although it is being worked on. Until a way to automatically detect and identify such content emerges, the tech giant has added a feature on its platform for users to disclose when sharing AI-generated video or audio. Once disclosed, the platform will add a label to it.

Clegg also highlighted that in the event that people do not disclose such content, and Meta discovers that it was digitally altered or created, it can apply fines to the user. Further, if shared content is of a high-risk nature and may mislead the public on matters of importance, it may add an even more prominent label to help users gain context.

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