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HomeGeneralPhonePe's Indus App Store is set to launch in India on February...

PhonePe’s Indus App Store is set to launch in India on February 21, available in 12 local languages.

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PhonePe’s Indus App Store is set to launch in India on February 21, available in 12 local languages.

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Phone powned by FinTech Platform. Walmart, is gearing up to unveil its mobile app store in India soon. A native Android-based app marketplace called the Indus Appstore will be available to users later this month. The App Store has confirmed to list apps in 12 Indian languages ​​besides English and has already onboarded several apps including Flipkart, Ixigo, Domino’s Pizza, Snapdeal, JioMart, and Bajaj Finserv. PhonePe’s foray into the app store business alongside the Indus App Store is expected to disrupt Google’s dominance in the space.

Indus will be the App Store. started The PhonePe-owned native Android-based mobile app store in the country on February 21 has been confirmed to bring an array of categories to provide a local, contextual and personalized experience. The App Store will be available in English and 12 Indian languages ​​including Hindi, Malayalam, Marathi and Tamil.

Many well-known brands are already there. listed Their apps on the Indus App Store. The list includes names. Flipkart, Ixigo, Domino’s Pizza, Mobile Premier League (MPL), Snapdeal, JioMart, Bajaj Finserv, TOI, and Wow Skincare. It is also collaborating with game developers like A23 Rummy, Gameskraft, Dream11, Rummy Passion, and Nazara Technologies.

The release of the Indus App Store comes nearly four months after the digital payments company opened its app marketplace to Android developers. With the latest move, PhonePe aims to challenge the monopoly. Google Play Store India’s one billion smartphone users, especially in regional languages. Currently, Google leads the space in the country with about 95 percent market share. Apple’s iOS has a minor role.

The Indus App Store promised zero commission for app purchases on the platform. App stores through Google and Apple charge 15 percent and 25 percent commission for in-app purchases, among other charges. India last year imposed two antitrust fines on Google and asked the company to make changes to its business agreements with OEMs and other partners. The tech giant also faces regulatory scrutiny over its app marketplace business practices in several other markets.

PhoneP, a Walmart-backed startup that was earlier part of Flipkart, Allegedly shook hands with Nokia And lava to integrate its new app store into their devices in November last year.


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