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As the floods triggered by historic monsoon rains wreak havoc across the country, Facebook’s parent company Meta announced on Wednesday that it would donate Rs125 million to flood victims.
The tech giant will contribute the amount to Unicef, Hands and Idara-e-Taleem-o-Aagahi (ITA) to help communities impacted by the floods, the company said in a press release.
The donation will support emergency aid, food, water and sanitation as well as help children get back to school in Sindh, Punjab, Khyber-Pakhtunkhwa and Balochistan.
“Pakistan is going through one of the worst natural disasters we have seen to date. Millions of people are affected and the entire nation is rallying to support them during this difficult time. We hope that our contributions help the communities impacted by the catastrophe and our thoughts are with these communities and families as they try to recover,” said Jordi Fornies, director for Emerging Markets, APAC at Meta.
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The company said that prior to the donation when the flooding began, Safety Check was activated on Facebook as it allowed people to let friends and family know they were safe. A crisis page was also established where people could use the Community Help feature to enable people to ask for and offer help from different communities.
Additionally, Meta’s ‘Data for Good’ activated its Disaster Maps programme and is providing data to regional response partners. One of those partners, CrisisReady (a collaboration between Direct Relief and Harvard University), has focused on combining data sources into situation reports being used daily by thousands of on-the-ground first responders.
“The torrential monsoon rains over the past weeks have damaged or completely washed away people’s houses, critically affecting millions of people, including children. With winter just weeks away in some parts of the country, we need urgent help to continue our relief efforts in Pakistan and support for children and their families. We express our gratitude to Meta for all the support,” said Michael J Nyenhuis, president and CEO of Unicef USA.
Communities across various Meta-owned platforms have raised more than a million dollars for non-profits supporting flood relief efforts. Leading NGOs across the globe have also raised substantial amounts via Facebook and Instagram.
Commenting on the development, Baela Raza Jamil, CEO, ITA, said: “We will rehabilitate schools, ensure 2nd Chance Accelerated learning programs with life skills (psychosocial support, climate change and digital literacy), and provide hygiene and health with dignity kits. This is a comprehensive and inclusive approach to #BuildingBackBetter by reaching homes, communities, schools, parents, children, and especially adolescent girls and teachers embedded within government systems for effective emergency response and preparedness.”
The official statement also said that Meta is continuously exploring further avenues to facilitate not just families in the devastated regions but also supporting NGOs and other causes in their efforts.
Meta to provide Rs125 million for flood victims
Amidst the devastating floods caused by unprecedented monsoon rains in Pakistan, Meta, the parent company of Facebook, has announced a donation of Rs125 million to aid flood victims. This generous contribution will be directed towards organizations such as Unicef, Hands, and Idara-e-Taleem-o-Aagahi (ITA) to assist communities affected by the calamity, as stated in a press release by the company.
Support for Affected Communities
The donation from Meta will be utilized for emergency relief efforts, including the provision of food, water, sanitation, and assistance in getting children back to school in the provinces of Sindh, Punjab, Khyber-Pakhtunkhwa, and Balochistan. Jordi Fornies, the director for Emerging Markets, APAC at Meta, expressed solidarity with the affected communities, emphasizing the critical need for support during this challenging period.
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Technological Support in Crisis
Meta also highlighted its proactive efforts in leveraging technology to assist during the crisis. The company activated Safety Check on Facebook to allow individuals to update their safety status, while a dedicated crisis page was established for users to access Community Help features for offering and seeking assistance. Additionally, Meta’s ‘Data for Good’ initiative deployed its Disaster Maps program to provide vital data to regional response partners.
The collaboration with CrisisReady, a partnership between Direct Relief and Harvard University, has been instrumental in consolidating various data sources into situation reports for frontline responders, aiding in efficient disaster management.
Gratitude from Relief Organizations
Michael J Nyenhuis, president and CEO of Unicef USA, expressed gratitude for Meta’s support, especially in light of the significant challenges faced by communities in the aftermath of the floods. With winter approaching in certain regions, the need for urgent assistance to sustain relief efforts and support vulnerable populations, particularly children and families, becomes even more critical.
Various Meta-owned platforms have collectively raised over a million dollars for non-profit organizations working towards flood relief efforts. Numerous leading NGOs globally have also leveraged platforms like Facebook and Instagram to garner substantial donations for the cause.
Commitment to Rehabilitation and Recovery
Baela Raza Jamil, CEO of ITA, outlined the organization’s multifaceted approach towards rehabilitation, focusing on rebuilding schools, implementing accelerated learning programs with essential life skills, and providing hygiene and health support through dignity kits. This comprehensive strategy aims at facilitating a resilient recovery by addressing the needs of individuals, families, schools, and communities.
Meta reiterated its dedication to exploring further avenues to support not just the affected families but also assist NGOs and other entities in their ongoing relief and recovery endeavors.