Summary
Shah Rukh Khan’s Red Chillies Entertainment will produce Alia Bhatt’s film Darlings in Tamil and Telugu, after its success on Netflix and positive reviews. Gaurav Verma, the COO of Red Chillies Entertainment, confirmed the news, stating that the film’s story will remain the same but will be localized for the new audiences. The goal is to expand into the Tamil and Telugu markets with projects that have the potential to succeed in multiple languages. Verma emphasized the importance of being involved in the process of adapting the story for different audiences to ensure it is done correctly. The cast and other details will be announced soon.
Alia Bhatt’s ‘Darlings’ to be made in Tamil and Telugu by Shah Rukh Khan
Shah Rukh Khan’s Red Chillies Entertainment has decided to extend the reach of Alia Bhatt’s movie Darlings by producing it in multiple languages including Tamil and Telugu. The decision comes after the film became immensely popular on Netflix and garnered positive feedback from both critics and viewers. This move is aimed at tapping into new markets and connecting with a wider audience base.
Expansion into New Territories
According to a report by Pinkvilla, Gaurav Verma, the producer and COO of Red Chillies Entertainment, confirmed the expansion of Darlings into regional languages. He stated, “We had the script of Darlings with us for a while now and through the journey of making it, we decided to make it in multiple languages.”
Verma added, “The film has a certain landscape which can be adapted very well in multiple languages. The process is on as we speak.” The adaptation of Darlings into Tamil and Telugu will involve localizing the story, characters, and settings to cater to the specific tastes and preferences of the regional audience.
Localization Strategy
Explaining the localization strategy, Verma mentioned, “The story remains the same, but we will localize it. Darlings was a story set in Mumbai, but now, we will create a different world for Tamil Telugu. We localize the characters and their reactions.” This approach seeks to enhance the appeal of the film in new markets while retaining its essence and core narrative.
Darlings will be launched as a standalone banner in the Tamil and Telugu markets, signaling Red Chillies Entertainment’s commitment to exploring new opportunities in regional cinema. Verma indicated that this move is not just a one-time venture but could pave the way for future projects in multiple languages.
Future Prospects
When asked about the possibility of pursuing similar projects in the future, Verma expressed openness to the idea. He mentioned, “If given an opportunity, it has been a path we want to walk on. Jawan will be released in multiple languages.” This strategic approach allows the production house to leverage the success of Darlings and expand its presence in diverse linguistic markets.
Verma clarified, “To go to the Tamil and Telugu market is not something we will consolidate or have offices there, but it’s going to be on a script-to-script basis. Darlings has the potential, so we are taking it there.” This focused approach ensures that each project is carefully tailored to suit the linguistic and cultural nuances of the target audience.
Hands-On Approach
Highlighting the hands-on involvement of Red Chillies Entertainment in the localization process, Verma emphasized, “A lot of people sell off the rights, but we want to participate in the process of taking this story to other languages. We have been associated with the script for four years now and we want it to grow in the right way.”
He added, “Of course, there will be language barriers, but we will make sure it’s done correctly.” This commitment to quality and authenticity underscores the studio’s dedication to delivering a culturally resonant and engaging cinematic experience for audiences across different language regions
Upcoming Announcements
While details about the cast and other aspects of the Tamil and Telugu versions of Darlings are yet to be revealed, fans can expect an official announcement soon. The production team is working diligently to ensure a seamless transition and adaptation of the film for the regional audience.
Overall, Red Chillies Entertainment’s decision to venture into multiple languages with Darlings reflects a strategic move towards diversification and expansion. By embracing regional cinema and exploring new markets, the studio aims to enrich the storytelling landscape and connect with audiences from different linguistic backgrounds.