Unveiling Snapchat’s ‘AR Pichkari’ Lens for Festive Holi 2024 Celebrations: A Dynamic Guide to its Functionality

Snapchat has announced a new ‘AR Pichkari’ lens in time for Holi 2024. The mobile based image and video sharing platform reveals that the lens was developed by a third-party developer and allows users to splash their friends with virtual colours, using their smartphone’s rear camera, simulating the use of a pichkari (water gun) that is used to celebrate the festival of Holi. This is one of several lenses offered by Snapchat that uses augmented reality (AR) technology to allow users to interact with their surroundings.

According to details shared by the company, the new AR Pichkari lens was developed by Ronin Labs and is available to all users on the platform. Like other AR lenses on Snapchat, users can search for the AR lens via the search bar in the Snapchat app. You can also click on this link, which should take you directly to the AR Pichkari lens.

Snapchat’s AR Pichkari lens was developed by Ronin Labs

Once you’ve selected the AR Pichkari lens, you can switch to the rear camera on Snapchat and point it at your friends. The app will use AR to identify where your friend is in the viewfinder and start to spray them with virtual colours. The stream is also affected when you move your phone, similar to using a pichkari.

You can use the AR Pichkari filter to move around and virtually spray your friends with Holi colours. A bar is also shown on the left of the screen, showing you how much colour is left. About halfway through the process, the message “Holi Hai!” is shown on the screen, according to details shared by Snapchat.

Snapchat’s AR Pichkari lens is already available to use on the messaging platform ahead of Holi 2024 and should be accessible to all users over the coming days. You can also access the AR lens by pointing your Snap camera (the in-app camera) at the Snapcode in the image above on iOS and Android smartphones that are updated to the latest version of the app

How to Access the ‘AR Pichkari’ Lens

To access Snapchat’s ‘AR Pichkari’ Lens and join in the festive Holi celebrations, follow these simple steps:

1. Open the Snapchat app on your mobile device.
2. Navigate to the camera screen and ensure that the front-facing camera is active.
3. Tap on the Lens Carousel located at the bottom of the screen to access Snapchat’s collection of AR Lenses.
4. Search for the ‘AR Pichkari’ Lens using the search bar or browse through the featured Lenses.
5. Once you’ve found the ‘AR Pichkari’ Lens, tap on it to apply it to your snap.
6. Start capturing photos or videos with the Lens and unleash your creativity by exploring its interactive features.
7. After capturing your snaps, feel free to share them with your friends and followers on Snapchat or other social media platforms.

Enhancing the Holi Experience with AR Technology

The introduction of Snapchat’s ‘AR Pichkari’ Lens represents a unique fusion of technology and tradition, allowing users to immerse themselves in the spirit of Holi celebrations like never before. By leveraging augmented reality technology, Snapchat has provided a creative platform for users to express themselves, connect with others, and celebrate cultural festivals in innovative ways.

Benefits of Using the ‘AR Pichkari’ Lens:

1. Engagement: The interactive and dynamic nature of the ‘AR Pichkari’ Lens encourages users to actively engage with the platform, fostering a sense of participation and community during Holi celebrations.
2. Creativity: Snapchat’s customization options empower users to unleash their creativity and personalize their Holi snaps with unique effects and animations, enhancing their storytelling capabilities and artistic expression.
3. Connection: In an increasingly digital world, the ‘AR Pichkari’ Lens provides a fun and interactive way for users to connect with their friends and followers, sharing moments of joy and celebration across social networks.
4. Cultural Appreciation: By featuring cultural elements associated with Holi, such as colorful water and playful festivities, Snapchat’s ‘AR Pichkari’ Lens promotes cultural appreciation and awareness among its diverse user base.

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