Tata Neu prepares to use Magicpin’s ONDC integration to enter food delivery space: report

Tata New The ‘super app’ – launched by an Indian conglomerate in 2022 – is planning to enter the food delivery sector in the coming days, according to a report. Instead of building its own network, the service is said to rely on technology developed by Gurgaon-based startup MagicPin to support the government-backed Open Network for Digital Commerce (ONDC). The Tata Group has not yet announced any plans to launch its food delivery service in the country.

A mini control Reports Citing anonymous sources, “closed user group trials” for Tata New’s food delivery service are imminent, with most users of the app having a month – or so – before the company rolls it out. More than, maybe – will have to wait. Tata Neu will include a list of thousands of restaurants across the ONDC network in addition to Tata’s own establishments.

Entering the food delivery sector means that Tata will face competition. Zomato And Swiggy — the current heavyweight in the sector — relying on the government-backed ONDC network to connect with restaurants and delivery/logistics resources to ensure that the customer’s order reaches them.

As a result, the Tata Group will be able to operate food delivery services in a cost-effective manner. Tata is using technology from New. The magic To tap into the ONDC network, the report cited another anonymous source as saying that Tata Neu may use ONDC for other categories as well.

Launched. In April 2022, Tata Neu is available for download via App Store and Google Play Store on iOS and Android smartphones respectively. After installing the app, users are asked to sign up with their phone number and provide location access to access the app and its services. The ‘Super App’ allows users to earn NeuCoins when making in-app purchases.