Adobe, Microsoft team up to bring a suite of generative AI features to marketers in Microsoft 365

Adobe and Microsoft joined hands to announce the new suite Artificial intelligence (AI) features for marketers at the Adobe Summit on Tuesday. In this collaboration, Adobe will offer its Adobe Experience Cloud workflows and insights to Microsoft Copilot. Microsoft 365 Applications The new capabilities aim to reduce data silos and ease the pain of using multiple different applications to accomplish complex tasks and create strategies. The collaboration was announced shortly after Adobe unveiled new AI capabilities and the addition of AI Assistant to its Experience Cloud suite of products.

In a ___ News for the newspaper, companies note the complexities of marketing disciplines that have given rise to specialized tools and applications for specific tasks. Highlighting the problem of data silos and back-and-forth navigation between apps that can lead to reduced productivity and reduced speed of impact, Adobe and Microsoft have developed a unified interface and AI support to address these challenges. Announced cooperation from

“Microsoft and Adobe share a common goal of empowering marketers to focus on the work that matters most – creating effective campaigns and enhancing customer experiences,” said Jared Spataro, corporate vice president, AI at Work. Microsoft said. “By integrating contextual marketing insights from Adobe Experience Cloud applications and Dynamics 365 into workflows through Copilot for Microsoft 365, we help marketers streamline their efforts, break down barriers, and drive extraordinary results. help to provide for our common purpose.”

through partnership, Adobe Adobe Experience Cloud will pass on marketing insights and workflows related to applications to Microsoft, which it owns copilot For Microsoft 365. As a result, users who use both Adobe products and Microsoft apps such as Outlook, Word, or PowerPoint can now easily share data across platforms to create and create marketing campaigns and strategies.

According to the announcement, one of the capabilities that CoPilot will gain after this tie-up will include ingesting data from Adobe tools such as Customer Journey Analytics and Adobe WorkFront. Microsoft Apps like Outlook, Teams and Word. Users can ask Copilot questions about marketing project status, pending approvals, actionable insights, and more.

Users will also be able to draw on insights from both platforms to create briefs, presentations, reports, and even imagery using Adobe Firefly generative AI. Adobe Workfront will also set up notifications from multiple applications, emails, and chats to keep the user informed of project status. This support has not been released yet and according to the press release, users can sign up. Platform To get updates.

---