eBay introduced AI-powered ‘Shop the Look’ feature to find personalized clothes

Ebaythe popular US-based e-commerce platform has made a new addition. Artificial intelligence (AI) based feature for iOS App users. The feature, dubbed ‘Shop the Look’, allows users to check outfit inspirations and shop for similar items through creative AI capabilities. The company said the feature will be personalized based on the user’s on-platform behavior and help them shop for specific looks and understand how different items complement each other. The feature is currently only available in the US and UK.

In a community Post, eBay announced the new feature on Tuesday. Announcing the AI-powered Shop the Look feature, the post said, “Shop the Look is an immersive carousel of looks, tailored to our customers’ shopping history, complete with interactive hotspots that show similar items. and shows clothing inspiration.”

iOS users living in the US or UK can open the app and find the Shop the Look carousel on the home page as well as the fashion landing page. The section is a simple carousel where users will see different dressed models categorized into different styles and themes. By clicking on an outfit, users will see interactive hotspot buttons for different clothing items. For example, a woman wearing a top, skirt, and boots will see three hotspots corresponding to that item. Clicking on any button will open a panel with similar items. Options will include luxury items as well as pre-owned items, eBay says.

The feature also uses the e-commerce platform’s recommendation engine and suggests clothing in the carousel based on the user’s purchase and in-app behavior. An algorithm analyzes this behavior and identifies other organizations they might like, which are then displayed in the carousel. “With this approach, we offer a shopping experience that not only understands our customers’ preferences, but evolves with them over time,” Post added.

eBay also highlighted that this feature can help customers identify the latest trends and develop an understanding of how to naturally integrate fashion items with a specific wardrobe. go This feature will be shown to users who have viewed at least 10 fashion items in the last 180 days. The e-commerce platform also said that an Android app is in the works and could launch later this year. However, it did not share any plans to expand the feature to other regions.