HMD partners with Rajasthan Royals to increase brand exposure ahead of self-branded phone launch

HMD On Wednesday, April 10, announced a collaboration with Rajasthan Royals as its official smartphone partner. The partnership is for “this year’s high-octane T20 season” referring to the ongoing Indian Premier League (IPL). Notably, IPL 2024 started on March 22 but Rajasthan Royals did not play their first game of the tournament until March 24 against Lucknow Supergiants. Today, the Royals, currently top of the table, will. Take it Gujarat Titans in Jaipur.

HMD explained in a press note that the partnership aims to leverage the popularity of cricket in the country to increase brand exposure in India. This will “strengthen HMD’s position as an innovation-driven smartphone brand.” HMD is currently known as the manufacturer of Nokia mobile phones. Earlier this year, the company revealed its plans to launch self-branded phones. This initiative can be developed for this as a basic marketing campaign.

In February this year, HMD officially Teased Smartphone with clear HMD branding on the back panel. It was spotted in a matte gray finish and is confirmed for a July launch. It is expected to be the budget N159V model that was. Leaked first And it is tipped to feature a dual rear camera system. Another HMD-branded handset has surfaced online with a bright pink finish and a distinctive black rear camera module. The phone is also said to be similar to the N159V model but will likely have a 108-megapixel rear camera.

HMD is yet to confirm the monikers for its self-branded smartphones. However, previous Reports Claims that India is likely to be an important market for the company and that HMD branded phones may also see a launch in India before going global.

Also a fresh report Proposed that the company may unveil a series of HMD handsets. They may carry the monikers HMD Pulse+, HMD Pulse Pro, HMD Legend, HMD Legend+, and HMD Legend Pro. The firm may also announce a new HMD T21 tablet.

The report added that the rumored HMD Pulse Pro with model number TA-1595 was recently spotted on the Telecommunications and Digital Government Regulatory Authority (TDRA) list. The phone can come in Black Ocean, Glacier Green and Twilight Purple color options. Another rumored handset, the HMD Pulse+, is tipped to feature a midnight blue shade and sport a 6.56-inch display. According to the leak, both the phones could support 6GB of RAM and 128GB of onboard storage.

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