Google Chrome Agrees to Delete Users’ Incognito Data

California: Technology giant Google has agreed to delete the incognito search data of millions of Chrome browser users.

In the company’s fourth settlement in as many months, Google agreed to delete billions of data points from users who browsed on Chrome’s incognito mode. In principle no trace of any user activity should remain on this mode.

As part of a lawsuit settlement filed in 2020, Google will maintain the change to Incognito Mode for five years, which will block third-party cookies by default that websites send to Chrome users. will limit the volume of data collection.

However, Google has claimed that the incognito data the company collected was not related to individuals and that data was never used to personalize their accounts.

But the lawsuit said Google’s marketing of Incognito misled users that the private browsing mode would not see their Internet activity.

Plaintiffs’ lawyers said in the lawsuit that internal company emails show that employees complained to management that incognito mode was not working as it should.

Under the settlement, Google will make more disclosures about what information the company collects in private browsing mode.