Ola Price Drop Ola S1X Cheapest Electric Scooter
said Anshul Khandelwal, Marketing Head, Ola Hail Ola has reduced the price of the cheapest variant of its S1X model from Rs 79,999 to Rs 69,999. Other S1X variants saw price cuts of between 5.6 percent and 9.1 percent. The company launched the Ola S1X scooter in August last year, a few months after which the government took a step and reduced the subsidy on the purchase of e-scooters. However, some analysts say the price cut will hurt Ola.
“Ola is already selling its high-end variants of the Ola S1X range at a loss. It is financially feasible to sell the base variant at a lower price,” said a Mumbai-based analyst, speaking on condition of anonymity. No, and they can’t forever.”
The Bengaluru-based company sold 3,26,443 e-scooters in FY 2024. Although it surpassed its target of 3 lakh, it missed the estimate by two-thirds. Despite the price cut, Ola’s cheapest e-scooter still costs less than TVS Motors and Ather’s lowest-priced versions, which cost more than Rs 1 lakh.
However, it is priced lower than India’s best-selling petrol scooter, the Honda Activa, which is priced at Rs 78,000-82,000. According to government data, Ola, which started selling e-scooters in 2021, has a 35 percent market share, while TVS has 19 percent and Ether 12 percent.