YouTube to let creators share exclusive Shorts with their premium subscribers
YouTube is launching a new version of Shorts for members who can share exclusive Shorts with their premium paying subscribers. Subscribers will have access to additional content, along with other membership perks.
Members Only Shorts on YouTube is aimed at attracting other users to sign up for a paid membership, which will not only include premium content but also special announcements, product drops, and limited-time deals. Creators can use this platform for Q&As, behind-the-scenes looks, or clips of upcoming content.
YouTube launched this new version right after its competing rival, TikTok, opened up subscriptions for all creators to make exclusive content for paying subscribers. YouTube Short creators will similarly have the option to select the option for ‘members only’ after they upload content on the platform.
The short video-making website is encouraging creators to keep Shorts more organic and public, while exclusive content like private activities should be reserved for premium subscribers. According to YouTube, Shorts averages over 70 billion daily views, while monetizing videos from over 25% of channels in YouTube’s Partner Program .
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YouTube has announced that it will be launching a new feature that allows creators to share exclusive Shorts with their premium subscribers. This feature will give creators the ability to offer bonus content to their dedicated fans who have signed up for their channel’s premium subscription.
Creators will be able to mark certain Shorts videos as exclusive to premium subscribers, allowing only those subscribers to view the content. This can help creators build a closer connection with their most loyal fans and provide them with additional value for their subscription.
In addition to the exclusive Shorts feature, YouTube is also introducing a new way for creators to highlight their favorite Shorts on their channel. This will help creators showcase their best content and drive more engagement with their audience.
Overall, these new features are aimed at giving creators more tools to monetize their content and build a stronger relationship with their subscribers. YouTube continues to invest in its Shorts platform, which has quickly become a popular way for creators to share short-form videos with their audience.